Submitted by Steve Kallen, Member, ProConnectLA
In search of Bottom Line Solutions for pumping up your EBAY presence? Here’s a few timely tips…
Tip 1: DO YOUR HOMEWORK. Perhaps a little competitive analysis is in order. Scope out your competition. What are other sellers asking for a similar or identical item? Determine what the market will bear and take action based on your fresh, considered assessment.
Bottom Line? A simple price adjustment can dramatically improve the likelihood of a sale.
Tip 2: AVOID USING WALLS OF TEXT. As in many of life’s situational arenas, Too Much Information (TMI) can prove a sale-killing turn-off. Do not waste shoppers’ time and energy with large swaths of text! Chances are, they simply won’t read it. They lose, you lose.
Bottom line? Treat listings as if they were advertisements. Imagine you are paying per word – Be as precise, and focused, and captivating as possible.
Tip 3: POST HIGH-QUALITY IMAGES. Clear, defined, distinctive photos are of crucial importance to a generation addicted to visuals on everything from Iphones to Ipads to Instagrams. Posting blurred or doctored or dimly-lit pics is like showing up at a 4-star restaurant in cutoffs and a tank top. No one is inclined to take you seriously. Make sure that your pictures are:
• Recognizable…crystal clear and unmistakably genuine.
• Taken against a neutral background – black or white usually works well (depending on the item).
• Provided from multiple angles. Best to give potential buyers the complete picture.
• Taken by you. DO NOT use catalogue images. Photos that in anyway do not represent the actual item are a lawsuit waiting to happen…and catalogue shots are illegal unless approved by the manufacturer.
Bottom Line? Long gone are the days of grainy images taken with disposable cameras or clipped newsprint photos from a pamphlet. Bring your “A” game.
Hey…I ordered a chicken and an egg from Amazon
(I’ll let you know.)
Need assistance selling your item(s) on EBAY? I’m the guy to see. Contact info below.
-- Steve.
Cell: 818-307-5093 Email: stevekallen7@gmail.com